Although the internet has been around for quite a while now,there are still millions of people who have yet to master the art of building an online presence.
If you are one of them,don’t feel bad. You are not alone. Blogging is one of the best ways to go. Search engines love to give good blogs high rankings and web surfers enjoy the more causal presentation that blogs bring. All of this can help you to build a nice fan base. What exactly is a ‘good blog’ as far a search engines are concerned? Read on to find out -.
Create a Blog that Is Laser Targeted
Picking a niche is often one of the toughest choices people face after they have decided that they want to become known in the online community. Whether you are blogging for money or just for fun,it is important to pick a topic that the blog will be about and stay within its borders when generating content.
This helps to narrow down the keywords that will be included on the site,making your site rank higher for them and appear more relevant. For example,if your blog is about horses,you would not add a blog post about sky diving. When someone searches for keywords relevant to horses,your blog is more likely to be considered by search engines as a place where they can get the information needed.
Create a Blog that Links to Social Media
The exact formula Google uses as their ranking algorithm is not known,but social media factors definitely play a part in it.
Blogs that are popular in Google+ circles,as well as on Facebook and Twitter,also tend to rank higher on Google.
There is no way to tell exactly how much being popular on social media helps,but it has helped many bloggers out a lot. This does not just mean being active within your social media accounts by posting and tweeting,but also including social media sharing buttons on your blog so that visitors can easily share your content with their fans,followers,and friends.
Create a Blog Using Only Quality Content
There was once a time when ranking high in the search engines meant overusing targeted keywords,but not anymore. Having a keyword density that is too high can actually hurt your blog more than it can help. The big trend now is to use latent semantic indexing keywords (LSI).
These only have to appear once within the text,but they enable you to get more traffic by ranking for Longtail keywords,which are the type of keywords used in the majority of searches,according to Google.LSI also helps with your blogs relevancy and authority. If you are unfamiliar with LSI keywords,don’t worry. There are several tools you can use to find the list of LSI words that should be included in your content,-.
Even as a new blogger,it is possible to create a well-performing blog that bring you the success you seek. The most important thing to remember is that your content is for your audience and not for ranking robots. Create valuable,entertaining,informative content that your blog visitors find interesting and they will reward you by increasing your popularity.